Branding tools

Build your brand

Look professional and help customers connect with your business.

Generate a business name 

Find a name that fits your personality and business idea.

Create a free logo 

Stand out from the competition and make your business unforgettable.

“I had all my signs and my branding ready to go and it was a matter of is this going to work… but people loved it, it wasn’t just in my head.”

Beena | Baby Wisp

Website resources

Build your online presence

Put your brand into action—develop customer loyalty and promote your business on social.

Get a custom web address 

Establish your business and let customers find your store online.

Download free stock photos 

Personalize your website with free, high resolution images from Burst.

“Building a website isn’t enough, you really have to promote it.”

Julie | Province Apothecary

Products and store design

Build your store

Bring your idea to life with the tools you need to start selling.

Find products to sell 

Stock your store without inventory and ship directly to customers with Oberlo.

Choose a store theme 

Browse a wide range of free and paid themes.

Sell anywhere 

Make sales in person and on the go with Shopify POS hardware.

Keep learning with free resources

Shopify Learn

Find out how to build and grow a profitable business.

Visit courses on Shopify Learn 


Tune in for actionable advice and business tips.

Learn more about podcasts 


Explore a collection of resources about starting your own business.

Read more on the blog 


Jumpstart your small business knowledge with a variety of guides.

Explore guides