Set up Shop and turn first-time buyers into lifelong customers

Add Shop channel

Two Shop app screens, one displaying the home page and one displaying an active order page. The home page features the shops this user follows, new product arrivals from those shops, and curated lists. The order page shows order details and a marketing automation offer.

The integrated experience loved by over 100,000,000 shoppers worldwide

Shop is more than an app with Shop Pay's accelerated checkout—it's a complete ecosystem always working for your next sale.
Two images are side by side, one shows the Shop channel where a merchant can enable features, and the other shows the Shop app displaying the merchant's store profile.

The Shop channel is your control center for increasing customer lifetime value.

  • Enable features for a better cart-to-home experience
  • Customize your store and inventory on the Shop app
  • Create marketing automations and track your performance
Learn more about the Shop channel 
Two images are side by side, one shows the Shop channel where a merchant can enable features, and the other shows the Shop app displaying the merchant's store profile.
Two images of the Shop channel are side by side, one shows the analytics dashboard and the other shows a post purchase offer being created.

“The Shop channel gives me a clear view of Shop's impact on my business, and provides the data and tools I need to make more sales.”

— Taylor Sicard, CoFounder & CMO at Win Brands Group

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Stay connected with the Shop ecosystem

Shop supports your customers and your growth at every point of the shopping journey.

Your customers’ journey with Shop starts with Shop Pay’s accelerated checkout. Next, customers can tap the Track with Shop button from your order confirmation page. When they do, they're redirected to download the Shop app. Customers with the Shop app can receive real-time order tracking updates about eight times between check out and delivery. Every tracking update creates a potential shoppable moment with your brand in the app because Shop shares trending items, deals, and new arrivals from your store. Once an order ships, you can choose to notify customers of a post-purchase offer to incentivise their next purchase. And the Shop Pay checkout cycle begins again, creating an ongoing loop of product awareness from your store. Showing all the in-app touchpoints where Shop helps merchants make more sales from Shop Pay's accelerated check out to post-purchase offer automations.

01— Shop Pay

Convert more sales, faster

Make the most of your hard-earned traffic. Mobile checkouts convert 1.91x higher with Shop Pay, the fastest growing, highest converting, accelerated checkout on the internet.

Read more about Shop Pay 

A demonstration of how Shop Pay’s one-tap checkout is faster than a typical checkout. Video.

02— order tracking

Build transparency and trust

Shop shares accurate order tracking updates with your customers automatically to save you time and money on customer support.

A Shop app screen showing a customers’ delivery being tracked on the live map.
  • Give customers the answers they want in real time and on-demand. Shop sends ~4 push notifications per order and lets customers view their deliveries on a live map.

    The Shop app shows a list of delivery updates from when an order was processed to its arrival at a sorting facility.
  • Notifications bring customers back into the app for recommendations from your store. That's why customers who track with Shop are 11% more likely to repurchase within 30 days of their last purchase.

    A push notification from the Shop app to a Shop user telling them their package from “Homesick” has shipped, and offering them 15% off their next order from “Homesick”.

03— shoppable moments

Drive repeat sales, sooner

Now you can greet your customers with shoppable moments every time they tap into the Shop app.

A view of a merchant’s Shop channel with a live post-purchase offer automation campaign that has contributed to $9,829.72 worth of sales.
  • Make the most of the 30-day period when customers are more likely to repurchase. Automatically share an offer on your customers’ next purchase—the moment their current order ships.

    An offer for 20% off a purchase from “Homesick” is shared with a customer in the Shop app.
  • Shop recommends your products to existing customers and store followers every time they view a current order—about 8 times between checkout and delivery.

    Two candles from “Homesick” are featured as recommended products to a customer in the Shop app.
  • Feature new arrivals, trending items, and deals from your catalogue. Products on Shop receive a 9% click-through from your customers and store followers.

    A collage of new arrivals, deals, and trending items that shoppers can browse in the Shop app.

04— discovery

Increase awareness

Help existing customers find your new releases and lesser-known products. And let Shop create impactful introductions to millions of engaged shoppers near and far away.

A Shop app screen shows a user all the shops they follow and a list of Asian-owned businesses.
  • Connect with shoppers in your area for faster in-app purchases and smoother in-store and curb-side pick-ups.

    A shop icon in the shape of a navigation pin on a stylized map.
  • Be featured on Shop’s curated lists and get discovered by community-focused shoppers who share your values.

    A Shop app screen shows a variety of curated merchant lists including a list of Black-owned businesses, a feel-good shopping list, and local businesses. Video.

Create your integrated mobile shopping experience

Shop resources

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Help docs

Learn how to use the Shop channel.

Visit the Help Center 
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Reach out to our support team 24/7 by phone or email.

Contact support 
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Read more on the blog

Discover the strategy behind the Shop app.

Read the blog post