Audience targeting

Attract the right customers

Identify your brand's ideal shoppers and learn how to reach them with content marketing, through SEO, and on social media.


Build your audience and boost store traffic with Shopify’s built-in blog.

SEO tools

Help people find your store with SEO tools to edit title tags, meta descriptions, and product details.

Customer groups

Target unique customer groups based on data gathered from your store with customer segmentation.

Learn how to target audiences on social media on the blog

Find out how to build your audience on Instagram with Shopify Learn

Learn how to create customer groups on the blog

“Shopify makes it really easy to run a campaign… all I have to do is set my daily budget.”

Ryan | Longboard Living

Campaign creation

Promote your products

Create online marketing campaigns so the right people see your store—no experience needed.

Email marketing 

Create email campaigns from ready-made designs with Shopify Email.

Google Performance Max 

Set a daily budget and let Google’s technology run strategic campaigns for you.

Facebook Ads 

Use Shopify to choose an audience and feel confident you’re targeting ideal shoppers.

Learn how to grow your business with Shopify marketing on the blog

Actionable insights

Improve your efforts

Reduce guesswork and make campaigns better over time.

Marketing dashboard reports

Track your campaign performance across all channels, from start to finish.

Learn how to set the right goals for your business on the blog


Build sustainable customer relationships

Own your customer relationships to drive growth through powerful messaging from the convenience of a single platform.

Know more about your customers

Securely collect and organize your data in one place to connect with buyers everywhere.

Build unique customer groups

Create segments that group important, interesting, or potentially valuable customers together, using data gathered by your store.

Turn your data into revenue through Shopify Email

Our commerce-first email solution helps you target customers and grow your business.

Automate and personalize messages

Build automated marketing flows that connect with customers the right way at the right time in just a few clicks.

Learn more about email marketing and how to build your list

Find out more about marketing automation

Find out more about customer segmentation

Tools to take your online marketing further

Award-winning support

Get the help you need, day or night, with 24/7 support.

Shopify App Store

Add marketing features to your business with apps that integrate directly with Shopify.

Shopify Experts

Hire a Shopify marketing expert to help you with everything from campaigns to SEO.